Home » Journalism and Writing Articles » CORDURA Fabrics Featured in New JanSport Pack
CORDURA Fabrics Featured in New JanSport Pack
Right Fabric for the New Right Pack
WICHITA, KS, September 24, 2009 /Journalism and Writing PR News/ -- Two classic brands iconic to the outdoor market are coming together to re-create the pack made famous in the 90s. JanSport and INVISTA's CORDURA brand team joined forces to develop the new Right Pack. The Right Pack, part of JanSport's Classic Collection that re-launches in Fall 2009, offers a clas44-2746sic product with exceptional reliability, innovation and style.
The high-performance pack is constructed with 1000 denier CORDURA Classic fabric and is a true original, complete with one large main compartment, padded shoulder straps and back panel. The pack is finished with JanSport's classic suede leather bottom to keep user's items protected.
"Most of us remember carrying our reliable JanSport pack as we went through school, and CORDURA fabric has been part of JanSport for more than 30 years." said Cindy McNaull, global CORDURA brand manager. "The new JanSport Right Pack offers the exceptional reliability that is in JanSport's heritage. Couple this with the durability of CORDURA fabric, and customers can rest assured that they are making a sound purchase that can ultimately lead to fewer replacements."
JanSport's new Right Pack featuring durable CORDURA fabric is a modern interpretation of the iconic silhouette JanSport has been designing since the early 90s, infused with today's product innovation and contemporary design. As trendsetters for America's youth, the Right Pack will provide a trendy but enduring option for students heading back-to-school.
The CORDURA fabric used in the Right Pack and other JanSport products exemplifies the recently launched CORDURA Cares sustainability program and the tagline "Sustainability Begins with Products that Last ." INVISTA's CORDURA Cares sustainability program consists of three pillars: Sustainable Performance, Enduring Materials, and Corporate Responsibility.
"We're excited to re-launch one of JanSport's iconic bags, the Right Pack," says Courtney Blacker, JanSport director of brand marketing. "It only made sense to integrate high-performance 1000 denier CORDURA Classic fabric into the bag to ensure it was not only the authentic JanSport Brand name that customer's would recognize, but also the CORDURA brand fabric name for ultimate pack durability."
The Right Pack will also feature the newly designed CORDURA brand hangtag and sew-in label.
Look for JanSport's Right Pack at select specialty retailers beginning Fall 2009 or at www.JanSport.com. For more information about the diverse range of CORDURA brand fabrics, visit www.CORDURA.com.
About CORDURA brand
INVISTA's CORDURA brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We'll Keep Making Durable Fabrics . Known for its resistance to abrasions, tears and scuffs, CORDURA fabric is a primary ingredient in many of the world's leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA brand is a registered trademark of INVISTA, one of the world's largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA brand, the word "CORDURA " must be spelled out in all caps in and used with an , and it must be followed by the word "brand" or "fabric."
To learn more about INVISTA's CORDURA brand, end-use products, and marketing tools please visit www.CORDURA.com.
About INVISTA
INVISTA is one of the world's largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA's global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE , ANTRON , AVORA , C12 , COMFOREL , COOLMAX , CORDURA , CORFREE , DACRON , DBE , DYTEK , FRESHFX , LYCRA , PERFORMA , POLARGUARD , POLYSHIELD , POLYCLEAR , SOLARMAX , STAINMASTER , SUPPLEX , SUPRIVA , TACTEL , TACTESSE , TERATE , TERATHANE and THERMOLITE . For more information, visit www.INVISTA.com.
About JanSport
Founded in 1967, JanSport is the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel. Headquartered in San Leandro, California, JanSport stands for fun and discovery. The company's products are sold in retail stores throughout the world. For more information, visit www.jansport.com.
CORDURA Brand Inquiries:
INVISTA
Three Little Falls Centre
2801 Centerville Road
Wilmington, DE 19808
http://www.CORDURA.com
Media Contact:
Elizabeth Romero/Nicole Curtis
Howard, Merrell & Partners
Tel: 919-844-2714/919-844-2764
eromero@merrellgroup.com
ncurtis@merrellgroup.com
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Ashley Harrington-Andrews
Howard, Merrell & Partners
Associate Account Executive
8521 Six Forks Road
Raleigh, NC
USA 27615
Voice: (919) 844-2746
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